© 2019 by Kaylia Dunstan


Brand  Overview & Analysis


If you're just starting out or need to change direction one of the most important actions you need to take is to ensure your brand will work for you. You brand tells your customers who you are, what you represent, where you want to go and why they need to engage with you over your competitors. It sets the flavour and tone of all aspects of your marketing and communications. I provide a brand overview and analysis for clients based upon strategic discussions, analysis and research. My clients have found that this approach provides them with a blueprint for moving forward.


Depending upon the client the overview can cover brand archetypes, competition analysis, audience analysis, key values, analysis of key selling points, proposed branding concepts, expected offerings, branding keywords, brand voice, competition differentials, image styles, design style and proposed general colours. This document doesn't provide any graphic design work but it's an ideal tool to take to graphic designers and to any marketing, communications and PR professionals you hire so they know exactly how to position you in market.‚Äč