Social media campaigns
HOW I CAN HELP YOU
Social media gives entrepreneurs and businesses unprecedented access to target audiences. I'll work with you to create a narrative and a brand personality that incites interest, entertains, incites loyalty and drives sales.
We'll look at:
Clarifying and tracking target audiences.
Determining social media and campaign goals.
Determining the pain points and the way your product or service will meet them.
Working within the promotional rules of the social media channel.
Testing campaigns and engaging in best practice campaign procedures such as split ad testing.
Developing landing pages, sales funnels and lead generation when needed.
Please note that I'm not a graphic designer, I'm a content specialist and a strategist.
I can generate briefs for your chosen designer and the campaign and/or social media strategy. The strategy provides a linchpin for delivering a professional campaign and clarifies strategic thinking for all involved. My clients also consider working with me to develop a marketing and communications strategy for all areas of the business/venture to clearly define overall objectives, goals, target audiences and tactics to ensure uniformity and direction.