© 2019 by Kaylia Dunstan


Marketing & Communications Strategy Development


Individuals and businesses that value strategy ultimately succeed over their competition. The linchpin of a strategic approach to engaging with audiences is a marketing and communications strategic plan. Without a plan the business can lack direction, definition and efficiency. I've had a great deal of experience working with individuals, businesses and agencies on developing savvy plans that completely redefine and revive their businesses. The marketing and communications strategic plan can outline: 


  • Situation assessment - SWOT analysis (Strengths/Weaknesses/Opportunities/Threats), competition, macro environment, critical issues. 

  • Business vision and mission

  • Overarching business objectives

  • Marketing objectives

  • Target market and customers

  • Unique positioning statement

  • Unique value proposition

  • Product or service messaging

  • Pricing strategy

  • Channels of communication

  • Overarching marketing and communications strategies

  • Strategy implementation plan 

  • Critical success factors

  • Key performance indicators

My approach is to engage with you via several meetings to work through the above and other factors that feed into this type of planning. I'll be looking at the trends and technology that will also assist you with rollout. 


The end product will be a marketing and communications strategic plan that's practical, clear and has an actionable plan of attack.​